Instagram Strategies

Posted on August 1, 2016October 10, 2017 by admin

Instagram, with more than 40 billion images shared and 400 million monthly active users, has consistently been one of the most popular mobile apps over last 2 years, and there’s good reason for that. It’s easily integrated into Facebook, Twitter, Flickr and it provides users with the visual stimulation that Facebook and Twitter lack. It’s particularly important especially in places (as Dubai) where there is a mix of spoken languages. For an Italian, an Arab or an Indian person living Dubai, English should not be a problem, but an image can be more comfortable than reading a post in a language different from your mother tongue.

Instagram generates an average of 80 million photos per day. So it’s easy to understand how important is to reach your potential target. At only six years old, the platform has shown significant growth in its overall user base and in almost every demographic group.

High-quality pictures are essential for Instagram success. The higher an image’s quality, the more attention it gets. And since you’re representing a brand, it’s even more imperative that you ensure that your photo content is of the highest quality possible. Use cutouts, overlays, etc., to make your content leap out from the page, but make sure everything is tasteful and aesthetically pleasing. But it can’t be enough. Use hashtags that describe what’s in the picture, not what the picture is about. Encourage your followers to use a particular hashtag that you can then monitor (and maybe even use for a promotion). Use popular hashtags that are searched for often.
Consider posting the picture with only one or two hashtags and then include any additional hashtags in a comment below.

Being reposted by followed account in line with our main topic / target, it’s also most important. On DubaiBlog instagram account we offer that chance as well.

Do not forget about videos. Instagram videos are tough to produce, partially because of the mobile recording concept. Smartphones have yet to be truly optimized for video, but the whole web is moving towards a video mindset.

Instagram posts generate an average per-follower engagement rate of 4.21%, which is 58 times more engagement than Facebook and 120 times more than Twitter.

How to utilize Search Engine Marketing to boost site visit?

Posted on May 31, 2016 by admin

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising and organic ranking. SEM is the wider discipline that incorporates the Search Engine Optimization; it includes both paid search results (using tools like Google Adwords or Bing Ads and organic search results (SEO).

Another part of SEM is social media marketing (SMM). SMM is a type of marketing that involves exploiting social media to influence consumers that one company’s products and/or services are valuable.

Remember that your customers search for you online, using words – even for visual content. That means that you will need to use words to describe your posts, images, videos and those words need to make sense to the people searching. In other words, banish industry lingo! Look for relevant #hashtags, too, to associate with your content. You may notice different themes depending on the day of the week.

Be specific when using hashtags, come up with relevant, unbranded hashtags. Don’t go too long or too clever, don’t have more hashtags than words, don’t hashtag everything. We may suggest to have no more than 10 / 20 hashtags.

In the field of search engine optimization, one of the most effective strategy is the link building; it describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website.

Download the PDF presentation

Social Media in the Design Industry

Posted on May 13, 2016February 28, 2018 by admin

The evolution of social media reflects the evolution of the design industry, and those who embrace it will find themselves with more opportunities, in much the same way as those who moved from “paste-up” artwork to digital print production. Social media can allow you to showcase your work to the people who need your skills or provide you with valuable insight into who you may be working with.

Although the usefulness of any social media platform will depend on the corporate goals of the company, social media doesn’t have to be worthless time suck. There’s a reason why companies invest so many man-hours and so much money into ‘new media’ – it can help to grow your business. Create valuable page content.

Why Bother With Social Media?
Because social media networks are where our customers spend time as they get ideas about transforming their spaces with tile and stone products. As they explore online, they will come across visual inspiration on social networks especially since online and social media content have become increasingly visual.

According to A Complete Guide to Visual Content
Content with relevant images gets 94 percent more views than content without. This oft-cited visual content stat is evidence that visuals have been vital to online success for some time. The original study from content platform Skyword came out in 2011… [Our brain simply] processes visuals 60,000 times faster than it does text.

Do keyword research
Remember that your customers search for you online, using words – even for visual content. That means that you will need to use words to describe your images and those words need to make sense to the people searching. In other words, banish industry lingo! Look for relevant #hashtags, too, to associate with your content. You may notice different themes depending on the day of the week. Perhaps it’s #TileTuesday or #MosaicMonday; consider piggy-backing off of those themes. Be specific when using hashtags, come up with relevant, unbranded hashtags. Don’t go too long or too clever, don’t have more hashtags than words, don’t hashtag everything. We may suggest to have no more than 10 / 20 hashtags.

Download the Tutorial: SocialMediaDesignIndustry

Social Media in the Photography industry

Posted on May 7, 2016May 7, 2016 by admin

LIVE PHOTOGRAPHY SHOW, Dubai, Dubai World Trade Center
is running on 7/9 May 2016

Center Stage Agenda
Social Media in the Photography Industry
7 May 2016. 18:50 – 19:20

This session will demonstrate how to use social media to spread awareness about your profile and photographs, and how you can make the best with the resources available to you, and eventually capitalise from it.

Nico de Corato – Owner and Founder of DubaiBlog network, professional speaker and contributor of many magazines.

Abstract. Although the usefulness of any social media platform will depend on the individual goals of the photographer, social media doesn’t have to be worthless time suck. There’s a reason why professionals in the photography industry invest so many man-hours and so much money into ‘new media’ – it can help to grow your business. Create valuable page content.

Choose your social networks.

Ask questions and include calls to action to boost the amount of feedback you receive and therefore the amount of exposure your content gets. Get engagement from your users. That’s why is also useless to buy followers, cause in such a case you get numbers but no engagement..

Post at the right time. If you post according to when your fans are active, then more users—especially those on mobile devices—will see your content and be driven to your page.

Photography has always been fundamental to social media. Let’s take Facebook for a start, where in the beginning your profile picture was everything. ‘Here’s what I look like. Whaddya think?’ exclaimed a proud user’s carefully chosen avatar. (Although in most cases most people’s profile pictures should come with a disclaimer which says: Here’s what I DON’T look like. This photo took me ages to do).

Download the tutorial: Social Media in the Photography Industry

Sponsorship opportunities

Posted on December 17, 2015 by admin

Sponsorship of an event or product is another proven way to reach a target audience and increase brand awareness. Sponsoring an event, a sport team or a local organization can entitle your company to exclusive face-to-face time with attendees as well as overt branding opportunities.

To help you make the right sponsorship we can support you in finding among our networksponsorship opportunities meeting your marketing criteria.

Promote community involvement to push your social media

Posted on December 17, 2015December 17, 2015 by admin

Does your company sponsor a Little League team? Do you participate in Adopt-a-Highway or volunteer for Make-a-Wish? These are the kinds of things that helps your brand awareness within the network.

Whatever type of business you’re in, sponsorship is a great way to push your social media strategies and get the attention of clients and prospects. More and more companies use to promote not only their brand, but also a specific hash tag or social media page during some sponsorship.

But choose wisely – what you choose to sponsor should be relevant to your target market and ‘on message’. Be sure to steer clear of any PR disasters – Nestlé’s sponsorship of a health conference in 2014 led to the event being cancelled after senior NHS figures urged a boycott over the food and beverage company’s promotion of infant formula in the developing world.

To help you make the right sponsorship choice visit also our page about Sponsorship opportunities.

Integration between sponsorship & Social Media is fundamental. Sites like Facebook, Twitter, LinkedIn and WordPress offer companies a great free-of-charge platform to promote themselves, build their brand and their audience.

Finding the time to feed your profiles and blog can be a challenge but if you’re going to do it you need to be active, which means posting and interacting several times a day. But what to say? Expertise in a particular area can make for a large following. Stay relevant and on-topic and you will garner a valuable and engaged audience.

Don’t forget you need to talk to others to grow your following, which means responding to comments on your Facebook page or blog in a timely manner and engaging fellow Twitter users in conversation. A great way to do this is via Twitter Chat. Twitter chats are focused on a topic that is decided in advance and use a specific hashtag to help users follow along.

According to research carried out by Hootsuite in December, Starbucks is the best performing brand on social media, closely followed by Chanel, Friskies and Urban Outfitters. So be sure to check out their activity for inspiration.

In the GCC market we can mention Monviso Water as perfect example of integration between Social Media & Sponsorship.

Blog Photography

Posted on October 30, 2015October 10, 2017 by admin

Download the tutorial “Blog Photography for Nikon School”

Social Media Training

Posted on June 27, 2015July 27, 2015 by admin

Goal: how to build a comprehensive, strategic social media plan that will help you achieve incredible results with a customized social media boot camp.

Why Organize a Training with us?

You need social media, but don’t know where to start…

Are you tired of outsourcing your social media marketing? You can do a better job

Not understanding how to get real results?

Are you on social networks but lost and without any direction?

Duration: We can start from a 1 hr lecture to a single day course (6 or 8 hrs – in one day or split in 2 sessions), to a complete boot camp (2 full days) or a full course (more than 16 hrs)

Certification for all participants: included for courses of 8 hrs or more

Contact us for more information

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