So now you need to create a social media marketing plan. That means every Tweet, reply, like and comment should all be guided by a plan and driving towards pre-determined goals.
A social media marketing plan is the summary of everything you plan to do and hope to achieve for your business using social networks. This plan should comprise an audit of where your accounts are today, goals for where you want them to be in the near future, and all the tools you want to use to get there. We do recommend to start from:
SEO Analysis of your website
A specific research customized to your site that digs pretty deep, search engine simulation (what a search engine would see if it were to crawl your site), a list of broken links, site structure, navigation crawlability, which pages and how many of them are being indexed, site recommendations. After that we are able to fix, according to your goal, the correct strategy to realize to reach your goals.