Last Chance to Purchase Online Tickets for the Middle East’s Largest Fitness and Wellness Expo this November

Taking place at Dubai World Trade Centre from Friday 24th to Sunday 26th November 2023


Tickets are available on Virgin Tickets, links below

Dubai Muscle Show:

Dubai Active:

Dubai Active Industry:

Tickets will also be available at the door


Dubai, United Arab Emirates, November 2023:  Last chance for fitness enthusiasts to secure their tickets online for the best price to the Middle East’s premier annual fitness and wellness exhibition, featuring the dynamic trio of Dubai Muscle Show, Dubai Active, and Dubai Active Industry. Don’t miss the opportunity to witness the unveiling of exciting additions to the talent line-up and discover the planned activities at this must-attend expo.


Taking place at Dubai World Trade Centre from Friday 24th to Sunday 26th November 2023, in collaboration with Dubai Sports Council, this year’s expo promises to be the most extensive ever with an anticipated record attendance of 35,000 visitors who will join 600 inspirational athletes and health and fitness influencers from around the globe for this three-day event. Over the three action-packed days, visitors can participate in a back-to-back schedule of exciting group fitness classes with superstar fitness trainers Kayla Itsines, Krissy Cela, and Kelsey Wells at Dubai Active as well as meet and greets and an unmissable evening performance by James Smith, two-time bestselling author, motivational speaker, and the world’s fastest-growing online personal trainer, and Chris Williamson.


In addition to hosting the reigning champion and five-times winner of Mr. Olympia, Chris Bumstead, and legendary bodybuilders such as two-time Mr. Olympia Big Ramy and Dexter Jackson, this year’s Dubai Muscle Show, the leading international fitness and bodybuilding show in the Middle East, will welcome four renowned figures in the fitness and bodybuilding world. These include 8x Mr Olympia, Ronnie Coleman, and 7x Mr. Olympia and American IFBB Pro, Phil Heath who will both attend as Gold sponsor Panatta Ambassadors for meets-and-greets and exclusive photo opportunities with their fans. Joining them are Iranian professional bodybuilder and Middle Eastern favourite, Hadi Choopan, and one of the modern era’s greatest bodybuilders, the 3x Mr. Olympia Runner-up, American IFBB Pro, and Stranger Things actor, Kai Greene. Known for his charisma and entertaining personality, Kai will be joining Core Champs and JNK Nutrition at this year’s Dubai Muscle Show.


Alongside, Dubai Active Industry, the Middle East’s only international fitness, wellness and sports tradeshow, will feature a world-class line-up of renowned fitness experts, motivational speakers, and business thought leaders at the CEO Forum. This year, the CEO Forum is the newest edition to Dubai Active Industry’s Middle East Fitness Business Summit and will welcome speakers from across the globe including Noel Mack, Chief Brand Officer at Gymshark, Krissy Cela, Forbes 30 under 30 CEO, Founder of OnerActive and Evolve You and Jack Thomas, Founder and CEO of The Fit Guide, who will launch the official rating guide for gyms, as well as numerous names from gym operators, brands and distributors.


One of the captivating talks set to take place at the CEO Forum is by Dr. Dimitri Koutsoubakis, Founder and CEO of Wellfit, UAE.  His session, “The Art of Instinctive Listening” explores the skilful practice of tuning into one’s natural intuition and perceptive abilities to better understand and connect with people and the environment. Dr. Dimitri will demonstrate unique leadership skills in decision-making, talent selection, and business strategy.


Dubai Active Industry serves as a facilitator for business development, networking, education and training opportunities across the fitness and wellness ecosystem, offering attendees exclusive access to insider knowledge through networking functions, summits and talks. These include the newest edition of the Middle East Fitness Business Summit, the CEO Forum, Future Wellness Summit and Exercise Professionals Summit.


Returning for the seventh time in 2023, Dubai Muscle Show, Dubai Active, and Dubai Active Industry have become an unmissable event on Dubai’s calendar. Ticket holders can look forward to motivational and educational talks, as well as meet-and-greets with some of the fitness industry’s prominent figures. Additionally, attendees can witness exciting competitions, including the Middle East’s biggest bodybuilding competition, the Dubai Muscle Classic, WODXB Functional Fitness and Calisthenics.


The expo will feature the largest assembly of exhibitors to date, with more than 400 exhibitors representing world-leading sports nutrition, fitness, wellness, and bodybuilding brands from 40 countries. Moreover, the expo offers unmissable business seminars from leading exhibitors and provides the opportunity to receive thousands of sample giveaways and special discounts.


Dubai Muscle Show, Dubai Active and Dubai Active Industry is organised by Italian Exhibition Group (IEG) in collaboration with Dubai Sports Council. IEG are also organisers of Rimini Wellness in Italy, one of the premier events in the world within the fitness, wellness, and sport sectors.


For more information about the exhibition and for the latest news, updates and tickets please visit,,




Listings information:

Event:               Dubai Muscle, Dubai Active and Dubai Active Industry

Location:          World Trade Centre, Dubai

Dates:              Friday 24th to Sunday 26th November, 2023

Timings:           10:00AM – 19:00PM

Website:  ,




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Italian Exhibition Group (IEG), publicly listed on the Mercato Telematico Azionario (MTA) managed by Borsa Italiana SpA, is a leader in Italy for the organization of trade fairs. It is among the main operators at European level, with ownership/operation of the main exhibition centres in Rimini and Vicenza and has offices in Milan and Arezzo. IEG currently specialises in the organization of events in five categories: Food & Beverage; Jewellery & Fashion; Tourism, Hospitality and Lifestyle; Wellness, Sport and Leisure; Green & Technology. In recent years, IEG has embarked on an important path of expansion abroad, including joint ventures with local organisers in key markets (e.g. United States, United Arab Emirates and China). In 2019, IEG totalled 48 organized or hosted trade fairs and 190 congress events.