Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising and organic ranking. SEM is the wider discipline that incorporates the Search Engine Optimization; it includes both paid search results (using tools like Google Adwords or Bing Ads and organic search results (SEO).

Another part of SEM is social media marketing (SMM). SMM is a type of marketing that involves exploiting social media to influence consumers that one company’s products and/or services are valuable.

Remember that your customers search for you online, using words – even for visual content. That means that you will need to use words to describe your posts, images, videos and those words need to make sense to the people searching. In other words, banish industry lingo! Look for relevant #hashtags, too, to associate with your content. You may notice different themes depending on the day of the week.

Be specific when using hashtags, come up with relevant, unbranded hashtags. Don’t go too long or too clever, don’t have more hashtags than words, don’t hashtag everything. We may suggest to have no more than 10 / 20 hashtags.

In the field of search engine optimization, one of the most effective strategy is the link building; it describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website.

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