Search Engine Optimization Dubai SEM SEO

How to utilize Search Engine Marketing to boost site visit?

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising and organic ranking. SEM is the wider discipline that incorporates the Search Engine Optimization; it includes both paid search results (using tools like Google Adwords or Bing Ads and organic search results (SEO).

Another part of SEM is social media marketing (SMM). SMM is a type of marketing that involves exploiting social media to influence consumers that one company’s products and/or services are valuable.

Remember that your customers search for you online, using words – even for visual content. That means that you will need to use words to describe your posts, images, videos and those words need to make sense to the people searching. In other words, banish industry lingo! Look for relevant #hashtags, too, to associate with your content. You may notice different themes depending on the day of the week.

Be specific when using hashtags, come up with relevant, unbranded hashtags. Don’t go too long or too clever, don’t have more hashtags than words, don’t hashtag everything. We may suggest to have no more than 10 / 20 hashtags.

In the field of search engine optimization, one of the most effective strategy is the link building; it describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website.

Download the PDF presentation

Social Media in The Marble and Stone Industry

Social Media in the Design Industry

Middle East Covering and Middle East Stone 23-26 May 2016
TECHNICAL THEATRE PROGRAMME

A series of free-to-attend seminars and workshops providing technical insights, practical guidance and industry best practice on surface design innovations, covering materials and working with natural stone

Tuesday 24 May 2016
16:30 Business Innovation: Social media as a business tool for the design industry
Nico de Corato, Founder, DubaiBlog Network

 

Although the usefulness of any social media platform will depend on the corporate goals of the company, social media doesn’t have to be worthless time suck. There’s a reason why companies invest so many man-hours and so much money into ‘new media’ – it can help to grow your business. Create valuable page content.
Why Bother With Social Media?
Because social media networks are where our customers spend time as they get ideas about transforming their spaces with tile and stone products. As they explore online, they will come across visual inspiration on social networks especially since online and social media content have become increasingly visual.

According to A Complete Guide to Visual Content
Content with relevant images gets 94 percent more views than content without. This oft-cited visual content stat is evidence that visuals have been vital to online success for some time. The original study from content platform Skyword came out in 2011… [Our brain simply] processes visuals 60,000 times faster than it does text.

Do keyword research
Remember that your customers search for you online, using words – even for visual content. That means that you will need to use words to describe your images and those words need to make sense to the people searching. In other words, banish industry lingo! Look for relevant #hashtags, too, to associate with your content. You may notice different themes depending on the day of the week. Perhaps it’s #TileTuesday or #MosaicMonday; consider piggy-backing off of those themes. Be specific when using hashtags, come up with relevant, unbranded hashtags. Don’t go too long or too clever, don’t have more hashtags than words, don’t hashtag everything. We may suggest to have no more than 10 / 20 hashtags.

Download the Tutorial: SocialMediaDesignIndustry

Autostrad in concert: picture by DubaiBlog shared on their timeline

Social Media in the Photography industry

LIVE PHOTOGRAPHY SHOW, Dubai, Dubai World Trade Center
is running on 7/9 May 2016

Center Stage Agenda
Social Media in the Photography Industry
7 May 2016. 18:50 – 19:20

This session will demonstrate how to use social media to spread awareness about your profile and photographs, and how you can make the best with the resources available to you, and eventually capitalise from it.

Nico de Corato – Owner and Founder of DubaiBlog network, professional speaker and contributor of many magazines.

Abstract. Although the usefulness of any social media platform will depend on the individual goals of the photographer, social media doesn’t have to be worthless time suck. There’s a reason why professionals in the photography industry invest so many man-hours and so much money into ‘new media’ – it can help to grow your business. Create valuable page content.

Choose your social networks.

Ask questions and include calls to action to boost the amount of feedback you receive and therefore the amount of exposure your content gets. Get engagement from your users. That’s why is also useless to buy followers, cause in such a case you get numbers but no engagement..

Post at the right time. If you post according to when your fans are active, then more users—especially those on mobile devices—will see your content and be driven to your page.

Photography has always been fundamental to social media. Let’s take Facebook for a start, where in the beginning your profile picture was everything. ‘Here’s what I look like. Whaddya think?’ exclaimed a proud user’s carefully chosen avatar. (Although in most cases most people’s profile pictures should come with a disclaimer which says: Here’s what I DON’T look like. This photo took me ages to do).

Download the tutorial: Social Media in the Photography Industry

Autostrad in concert: picture by DubaiBlog shared on their timeline

 

Professional Speaker Web & Social Media Marketing

Professional Speaker Web & Social Media

Beside being owner and founder of the network, Nico de Corato is also a Professional Speaker and contributor of many magazines (in UAE, US and Italy).

The professional speaking industry operates on two tracks: the celebrities, like Olympic medal winners or famous politicians, who can come in and immediately command top dollar because of their name recognition; and regular people, who have “built their clientele out over years of learning how to market themselves and provide good content.

Nico has strong expertise and more than 15 years experience in the following areas:

  • computer science
  • professional blogging
  • social media
  • web marketing & web communication
  • web & media in general (integration online vs offline for example)

Together with the speaking opportunities, we could also support your event/s by promoting on our social and web channels.

Public Speaking at the Nikon School Dubai

Picture courtesy of Roshan Salim, attending one of the lecture at the Nikon School. Nov 2016, Dubai.

Small Bio: A graduate in telecommunication engineering with >10 experience in computer science teaching, web and social media marketing and IT consultancy and strong communication and organizational skills. Owner and web-administrator at DubaiBlog – a network of websites and social pages, not only about Dubai – since 2009 I’m involved in managing websites and social media pages, both for the technical aspect and the content, becoming WordPress Specialist and expert in Social Media Marketing. I’m also lifeguard & heli rescue diver, desert runner, black belt kick boxing. Since 2015 I’m teacher at the Ca’ Foscari Challenge School (by Italian University of Venice, Ca’ Foscari) for a Master Executive. Professional speaker and freelance contributor of the following magazines: OutdoorUAE, Divers for the Environment, ArabAfroTrade, The Underwater Journal. Occasional cooperation with other magazines.

Some of mine public speaking

Public Speaking Dubai, UAE, Italy

Specialties: social media marketing, web communication, writing, teaching, public speaking.

Some video & references

Boat Show
https://www.youtube.com/watch?v=iC71bpQTTYM

reference: Daniel Birkhofer <daniel@outdooruae.com>

E-Commerce Show
https://www.youtube.com/watch?v=rBrD6bgN00Y

reference: Maddie Gibbs <Madelaine.Gibbs@terrapinn.com>

Middle East Com
https://www.youtube.com/watch?v=u3o_Zo2VIlI

reference:  Adam Thompson <Adam.Thompson@informa.com>

 

Nico de Corato is an EDA member and a regular article contributor to our quarterly magazine, ‘Divers for the Environment’ since June 2013. Nico is an avid blogger who recounts his own personal experiences and interests, and those of others he interviews for his personal blog, www.dubayblog.com.

Ally Landes <magazine@emiratesdiving.com>
Events Coordinator, Graphic Designer, Editor, Photographer, Videographer at the Emirates Diving Association

 

Nico de Corato, owner and founder of DubaiBlog Network FZ LLE, held several workshops and lectures at the Ca’ Foscari Challenge School concerning social media and communication. The lectures were addressed to the students attending Master GES (Gulf Enterprises Studies) – and Master IGAMI (Italian Global Approach to Management in India), A.Y. 2015-2016

prof. Marco Zolli <marcozolli@unive.it>
Professor at Ca’ Foscari Challenge School

Contact Nico de Corato for more information