Search Engine Optimization Dubai SEM SEO

How to utilize Search Engine Marketing to boost site visit?

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising and organic ranking. SEM is the wider discipline that incorporates the Search Engine Optimization; it includes both paid search results (using tools like Google Adwords or Bing Ads and organic search results (SEO).

Another part of SEM is social media marketing (SMM). SMM is a type of marketing that involves exploiting social media to influence consumers that one company’s products and/or services are valuable.

Remember that your customers search for you online, using words – even for visual content. That means that you will need to use words to describe your posts, images, videos and those words need to make sense to the people searching. In other words, banish industry lingo! Look for relevant #hashtags, too, to associate with your content. You may notice different themes depending on the day of the week.

Be specific when using hashtags, come up with relevant, unbranded hashtags. Don’t go too long or too clever, don’t have more hashtags than words, don’t hashtag everything. We may suggest to have no more than 10 / 20 hashtags.

In the field of search engine optimization, one of the most effective strategy is the link building; it describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website.

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Video Blog Service

Video Blog Service

A video provides users with the visual stimulation that text oriented communication ways lack. It’s particularly important especially in places (as Dubai) where there is a mix of spoken languages. For an Italian, an Arab or an Indian person living Dubai, English should not be a problem, but an image can be more comfortable than reading a post in a language different from your mother tongue.

By video blogging you can showcase your business in an interactive format to potential customers, and second you can easily create unique content utilized for SEO. What is YouTube? Try to give a definition of YouTube.. just know YouTube is the second most used search engine! Almost 80% of the people in the Arab World use YouTube as their first search engine. While improving their social media engagement and interactions along with lead generation and SEO ranking improvements.

Our division dedicated to Video Blogging was to have a pool of professionals able to realize the video production and create a platform in which our clients could showcase their messages to their customers and potential customers. Video Blog Service, in cooperation with several Video Professionals.

Program a proper link building campaign

Link Building

In the field of search engine optimization, link building describes actions aimed at increasing the number and quality of inbound links to a webpage. Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results. Link building is also a proven marketing tactic for increasing brand awareness.

In order to be effective, it’s important to program a proper link building campaign, with back links coming from different websites, hosted on different providers, with topics in line with the destination page.

Also the trust rank of the linking website is very important. It’s like in the daily life.. if 10 of your friends are talking well about you, is good, but if 10 referenced people, external to your group, are referencing you.. is much better.

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Web Marketing WordPress Specialist Dubai

Start Your Web-Marketing Project

So now you need to create a social media marketing plan. That means every Tweet, reply, like and comment should all be guided by a plan and driving towards pre-determined goals.

A social media marketing plan is the summary of everything you plan to do and hope to achieve for your business using social networks. This plan should comprise an audit of where your accounts are today, goals for where you want them to be in the near future, and all the tools you want to use to get there. We do recommend to start from:

SEO Analysis of your website

A specific research customized to your site that digs pretty deep, search engine simulation (what a search engine would see if it were to crawl your site), a list of broken links, site structure, navigation crawlability, which pages and how many of them are being indexed, site recommendations. After that we are able to fix, according to your goal, the correct strategy to realize to reach your goals.

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