Video Blog Service

Professional Video Service

In a creative experience, businesses are also transformed through creative and emotional experience in the form of environments, branding, marketing and content.

In the video market it’s important to follow clients at every stage of the transmission process, working with them to create custom solutions that meet their needs and expectations:

From uplinking images the moment they are filmed, to broadcasting finished programmes to TV audiences, whether regional, national or worldwide, DubaiBlog is elated to provide other professional video services and takes care of everything you need to transform a project from a smart idea to a critical part of your daily activity.

We encounter customers wherever they are on their video journey to help them commence, plan for success, and secure growing results.

We guide your video initiatives, supporting you with creative, technical, or organizational programs as needed, designing and combining the communication systems your company relies on.

guest-post-services-dubai-uae-arabic

Guest posts

In the field of search engine optimization, guest posts are essential technique to create brand awareness, online visibility and link-building. It fulfills one of the most desired and challenging part of SEO. It is one of the safest and genuine SEO techniques.

The publications will add tremendous power to your backlink profile, generating traffic, thanks to the social share on our channels with thousands of targeted followers. We will do manual outreach to key industry sites, secure a guest posting spot, craft a unique article with your links and place it on the site with links back to your website.

For each guest posts on our websites we include

– SEO review of the text
– 1 or more backlinks
– 1 or more images
– social shares on our platforms
– translation cost (English, Arabic, American, Italian)

We can offer you from a single guest post up to a full  campaign with a strategic editorial plan.

Contact us for more information

Burj Al Arab Instagram Marketing Strategy

Instagram Marketing Strategy

Instagram, with more than 40 billion images shared and 400 million monthly active users, has consistently been one of the most popular mobile apps over last 2 years, and there’s good reason for that. It’s easily integrated into Facebook, Twitter, Flickr and it provides users with the visual stimulation that Facebook and Twitter lack. It’s particularly important especially in places (as Dubai) where there is a mix of spoken languages. For an Italian, an Arab or an Indian person living Dubai, English should not be a problem, but an image can be more comfortable than reading a post in a language different from your mother tongue.

Instagram generates an average of 80 million photos per day. So it’s easy to understand how important is to reach your potential target. At only six years old, the platform has shown significant growth in its overall user base and in almost every demographic group.

High-quality pictures are essential for Instagram success. The higher an image’s quality, the more attention it gets. And since you’re representing a brand, it’s even more imperative that you ensure that your photo content is of the highest quality possible. Use cutouts, overlays, etc., to make your content leap out from the page, but make sure everything is tasteful and aesthetically pleasing. But it can’t be enough. Use hashtags that describe what’s in the picture, not what the picture is about. Encourage your followers to use a particular hashtag that you can then monitor (and maybe even use for a promotion). Use popular hashtags that are searched for often.
Consider posting the picture with only one or two hashtags and then include any additional hashtags in a comment below.

Being reposted by followed account in line with our main topic / target, it’s also most important. On DubaiBlog instagram account we offer that chance as well.

Do not forget about videos. Instagram videos are tough to produce, partially because of the mobile recording concept. Smartphones have yet to be truly optimized for video, but the whole web is moving towards a video mindset.

Instagram posts generate an average per-follower engagement rate of 4.21%, which is 58 times more engagement than Facebook and 120 times more than Twitter.

Contact us if you need support to start your instagram campaign.

Search Engine Optimization Dubai SEM SEO

How to utilize Search Engine Marketing to boost site visit?

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising and organic ranking. SEM is the wider discipline that incorporates the Search Engine Optimization; it includes both paid search results (using tools like Google Adwords or Bing Ads and organic search results (SEO).

Another part of SEM is social media marketing (SMM). SMM is a type of marketing that involves exploiting social media to influence consumers that one company’s products and/or services are valuable.

Remember that your customers search for you online, using words – even for visual content. That means that you will need to use words to describe your posts, images, videos and those words need to make sense to the people searching. In other words, banish industry lingo! Look for relevant #hashtags, too, to associate with your content. You may notice different themes depending on the day of the week.

Be specific when using hashtags, come up with relevant, unbranded hashtags. Don’t go too long or too clever, don’t have more hashtags than words, don’t hashtag everything. We may suggest to have no more than 10 / 20 hashtags.

In the field of search engine optimization, one of the most effective strategy is the link building; it describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website.

Download the PDF presentation

Social Media in The Marble and Stone Industry

Social Media in the Design Industry

Middle East Covering and Middle East Stone 23-26 May 2016
TECHNICAL THEATRE PROGRAMME

A series of free-to-attend seminars and workshops providing technical insights, practical guidance and industry best practice on surface design innovations, covering materials and working with natural stone

Tuesday 24 May 2016
16:30 Business Innovation: Social media as a business tool for the design industry
Nico de Corato, Founder, DubaiBlog Network

 

Although the usefulness of any social media platform will depend on the corporate goals of the company, social media doesn’t have to be worthless time suck. There’s a reason why companies invest so many man-hours and so much money into ‘new media’ – it can help to grow your business. Create valuable page content.
Why Bother With Social Media?
Because social media networks are where our customers spend time as they get ideas about transforming their spaces with tile and stone products. As they explore online, they will come across visual inspiration on social networks especially since online and social media content have become increasingly visual.

According to A Complete Guide to Visual Content
Content with relevant images gets 94 percent more views than content without. This oft-cited visual content stat is evidence that visuals have been vital to online success for some time. The original study from content platform Skyword came out in 2011… [Our brain simply] processes visuals 60,000 times faster than it does text.

Do keyword research
Remember that your customers search for you online, using words – even for visual content. That means that you will need to use words to describe your images and those words need to make sense to the people searching. In other words, banish industry lingo! Look for relevant #hashtags, too, to associate with your content. You may notice different themes depending on the day of the week. Perhaps it’s #TileTuesday or #MosaicMonday; consider piggy-backing off of those themes. Be specific when using hashtags, come up with relevant, unbranded hashtags. Don’t go too long or too clever, don’t have more hashtags than words, don’t hashtag everything. We may suggest to have no more than 10 / 20 hashtags.

Download the Tutorial: SocialMediaDesignIndustry

Autostrad in concert: picture by DubaiBlog shared on their timeline

Social Media in the Photography industry

LIVE PHOTOGRAPHY SHOW, Dubai, Dubai World Trade Center
is running on 7/9 May 2016

Center Stage Agenda
Social Media in the Photography Industry
7 May 2016. 18:50 – 19:20

This session will demonstrate how to use social media to spread awareness about your profile and photographs, and how you can make the best with the resources available to you, and eventually capitalise from it.

Nico de Corato – Owner and Founder of DubaiBlog network, professional speaker and contributor of many magazines.

Abstract. Although the usefulness of any social media platform will depend on the individual goals of the photographer, social media doesn’t have to be worthless time suck. There’s a reason why professionals in the photography industry invest so many man-hours and so much money into ‘new media’ – it can help to grow your business. Create valuable page content.

Choose your social networks.

Ask questions and include calls to action to boost the amount of feedback you receive and therefore the amount of exposure your content gets. Get engagement from your users. That’s why is also useless to buy followers, cause in such a case you get numbers but no engagement..

Post at the right time. If you post according to when your fans are active, then more users—especially those on mobile devices—will see your content and be driven to your page.

Photography has always been fundamental to social media. Let’s take Facebook for a start, where in the beginning your profile picture was everything. ‘Here’s what I look like. Whaddya think?’ exclaimed a proud user’s carefully chosen avatar. (Although in most cases most people’s profile pictures should come with a disclaimer which says: Here’s what I DON’T look like. This photo took me ages to do).

Download the tutorial: Social Media in the Photography Industry

Autostrad in concert: picture by DubaiBlog shared on their timeline

 

Monviso Chart: Promote community involvement to push your social media

Promote community involvement to push your social media

Does your company sponsor a Little League team? Do you participate in Adopt-a-Highway or volunteer for Make-a-Wish? These are the kinds of things that helps your brand awareness within the network.

Whatever type of business you’re in, sponsorship is a great way to push your social media strategies and get the attention of clients and prospects. More and more companies use to promote not only their brand, but also a specific hash tag or social media page during some sponsorship.

But choose wisely – what you choose to sponsor should be relevant to your target market and ‘on message’. Be sure to steer clear of any PR disasters – Nestlé’s sponsorship of a health conference in 2014 led to the event being cancelled after senior NHS figures urged a boycott over the food and beverage company’s promotion of infant formula in the developing world.

To help you make the right sponsorship choice visit also our page about Sponsorship opportunities.

Integration between sponsorship & Social Media is fundamental. Sites like Facebook, Twitter, LinkedIn and WordPress offer companies a great free-of-charge platform to promote themselves, build their brand and their audience.

Finding the time to feed your profiles and blog can be a challenge but if you’re going to do it you need to be active, which means posting and interacting several times a day. But what to say? Expertise in a particular area can make for a large following. Stay relevant and on-topic and you will garner a valuable and engaged audience.

Don’t forget you need to talk to others to grow your following, which means responding to comments on your Facebook page or blog in a timely manner and engaging fellow Twitter users in conversation. A great way to do this is via Twitter Chat. Twitter chats are focused on a topic that is decided in advance and use a specific hashtag to help users follow along.

According to research carried out by Hootsuite in December, Starbucks is the best performing brand on social media, closely followed by Chanel, Friskies and Urban Outfitters. So be sure to check out their activity for inspiration.

In the GCC market we can mention Monviso Water as perfect example of integration between Social Media & Sponsorship.

Video Blog Service

Video Blog Service

A video provides users with the visual stimulation that text oriented communication ways lack. It’s particularly important especially in places (as Dubai) where there is a mix of spoken languages. For an Italian, an Arab or an Indian person living Dubai, English should not be a problem, but an image can be more comfortable than reading a post in a language different from your mother tongue.

By video blogging you can showcase your business in an interactive format to potential customers, and second you can easily create unique content utilized for SEO. What is YouTube? Try to give a definition of YouTube.. just know YouTube is the second most used search engine! Almost 80% of the people in the Arab World use YouTube as their first search engine.

Our division dedicated to Video Blogging and Instagram videos production works with a pool of professionals able to realize the video production and create a platform in which our clients could showcase their messages to their customers and potential customers.

Social Media Training

Social Media Trainings: sample programs

Course Program will be always defined according to goals and audience. Here we are giving some samples.

Sample program (1): generic workshop about social media, 8 hrs

  • [0.5 hr] Introduction to Social Media Strategies and Tactics
  • [1.0 hr] Social Media and Internet Audience Profiling
  • [2.0 hr] Developing a Social Media Strategy
  • [2.0 hr] Blogging for Business
  • [2.0 hr] Content Marketing
  • [0.5 hr] Question and answers

Sample program (2): social media marketing in the mobile field, 6 hrs

  • [0.5 hr] Introduction to Social Media in the Mobile Industry
  • [2.0 hr] Developing a Mobile Social Media Strategy
  • [2.0 hr] Mobile Strategy and Videos
  • [1.0 hr] Websites and Mobile
  • [1.0 hr] Introduction to M-Commerce [1.0 hr]
  • [0.5 hr] Question and answers [0.5 hr]

 

Social Media Training

Social Media Training

Goal: how to build a comprehensive, strategic social media plan that will help you achieve incredible results with a customized social media boot camp.

Why Organize a Training with us?

You need social media, but don’t know where to start…

Are you tired of outsourcing your social media marketing? You can do a better job

Not understanding how to get real results?

Are you on social networks but lost and without any direction?

Duration: We can start from a 1 hr lecture to a single day course (6 or 8 hrs – in one day or split in 2 sessions), to a complete boot camp (2 full days) or a full course (more than 16 hrs)

Certification for all participants: included for courses of 8 hrs or more

Contact us for more information