Burj Al Arab Instagram Marketing Strategy

Instagram Marketing Strategy

Instagram, with more than 40 billion images shared and 400 million monthly active users, has consistently been one of the most popular mobile apps over last 2 years, and there’s good reason for that. It’s easily integrated into Facebook, Twitter, Flickr and it provides users with the visual stimulation that Facebook and Twitter lack. It’s particularly important especially in places (as Dubai) where there is a mix of spoken languages. For an Italian, an Arab or an Indian person living Dubai, English should not be a problem, but an image can be more comfortable than reading a post in a language different from your mother tongue.

Instagram generates an average of 80 million photos per day. So it’s easy to understand how important is to reach your potential target. At only six years old, the platform has shown significant growth in its overall user base and in almost every demographic group.

High-quality pictures are essential for Instagram success. The higher an image’s quality, the more attention it gets. And since you’re representing a brand, it’s even more imperative that you ensure that your photo content is of the highest quality possible. Use cutouts, overlays, etc., to make your content leap out from the page, but make sure everything is tasteful and aesthetically pleasing. But it can’t be enough. Use hashtags that describe what’s in the picture, not what the picture is about. Encourage your followers to use a particular hashtag that you can then monitor (and maybe even use for a promotion). Use popular hashtags that are searched for often.
Consider posting the picture with only one or two hashtags and then include any additional hashtags in a comment below.

Being reposted by followed account in line with our main topic / target, it’s also most important. On DubaiBlog instagram account we offer that chance as well.

Do not forget about videos. Instagram videos are tough to produce, partially because of the mobile recording concept. Smartphones have yet to be truly optimized for video, but the whole web is moving towards a video mindset.

Instagram posts generate an average per-follower engagement rate of 4.21%, which is 58 times more engagement than Facebook and 120 times more than Twitter.

Contact us if you need support to start your instagram campaign.

Autostrad in concert: picture by DubaiBlog shared on their timeline

Social Media in the Photography industry

LIVE PHOTOGRAPHY SHOW, Dubai, Dubai World Trade Center
is running on 7/9 May 2016

Center Stage Agenda
Social Media in the Photography Industry
7 May 2016. 18:50 – 19:20

This session will demonstrate how to use social media to spread awareness about your profile and photographs, and how you can make the best with the resources available to you, and eventually capitalise from it.

Nico de Corato – Owner and Founder of DubaiBlog network, professional speaker and contributor of many magazines.

Abstract. Although the usefulness of any social media platform will depend on the individual goals of the photographer, social media doesn’t have to be worthless time suck. There’s a reason why professionals in the photography industry invest so many man-hours and so much money into ‘new media’ – it can help to grow your business. Create valuable page content.

Choose your social networks.

Ask questions and include calls to action to boost the amount of feedback you receive and therefore the amount of exposure your content gets. Get engagement from your users. That’s why is also useless to buy followers, cause in such a case you get numbers but no engagement..

Post at the right time. If you post according to when your fans are active, then more users—especially those on mobile devices—will see your content and be driven to your page.

Photography has always been fundamental to social media. Let’s take Facebook for a start, where in the beginning your profile picture was everything. ‘Here’s what I look like. Whaddya think?’ exclaimed a proud user’s carefully chosen avatar. (Although in most cases most people’s profile pictures should come with a disclaimer which says: Here’s what I DON’T look like. This photo took me ages to do).

Download the tutorial: Social Media in the Photography Industry

Autostrad in concert: picture by DubaiBlog shared on their timeline

 

Sponsorship opportunities

Sponsorship opportunities

Sponsorship of an event or product is another proven way to reach a target audience and increase brand awareness. Sponsoring an event, a sport team or a local organization can entitle your company to exclusive face-to-face time with attendees as well as overt branding opportunities.

To help you make the right sponsorship we can support you in finding among our networksponsorship opportunities meeting your marketing criteria.

Social Media Training

Social Media Training

Goal: how to build a comprehensive, strategic social media plan that will help you achieve incredible results with a customized social media boot camp.

Why Organize a Training with us?

You need social media, but don’t know where to start…

Are you tired of outsourcing your social media marketing? You can do a better job

Not understanding how to get real results?

Are you on social networks but lost and without any direction?

Duration: We can start from a 1 hr lecture to a single day course (6 or 8 hrs – in one day or split in 2 sessions), to a complete boot camp (2 full days) or a full course (more than 16 hrs)

Certification for all participants: included for courses of 8 hrs or more

Contact us for more information