Instagram, with more than 40 billion images shared and 400 million monthly active users, has consistently been one of the most popular mobile apps over last 2 years, and there’s good reason for that. It’s easily integrated into Facebook, Twitter, Flickr and it provides users with the visual stimulation that Facebook and Twitter lack. It’s particularly important especially in places (as Dubai) where there is a mix of spoken languages. For an Italian, an Arab or an Indian person living Dubai, English should not be a problem, but an image can be more comfortable than reading a post in a language different from your mother tongue.
Instagram generates an average of 80 million photos per day. So it’s easy to understand how important is to reach your potential target. At only six years old, the platform has shown significant growth in its overall user base and in almost every demographic group.
High-quality pictures are essential for Instagram success. The higher an image’s quality, the more attention it gets. And since you’re representing a brand, it’s even more imperative that you ensure that your photo content is of the highest quality possible. Use cutouts, overlays, etc., to make your content leap out from the page, but make sure everything is tasteful and aesthetically pleasing. But it can’t be enough. Use hashtags that describe what’s in the picture, not what the picture is about. Encourage your followers to use a particular hashtag that you can then monitor (and maybe even use for a promotion). Use popular hashtags that are searched for often.
Consider posting the picture with only one or two hashtags and then include any additional hashtags in a comment below.
Being reposted by followed account in line with our main topic / target, it’s also most important. On DubaiBlog instagram account we offer that chance as well.
Do not forget about videos. Instagram videos are tough to produce, partially because of the mobile recording concept. Smartphones have yet to be truly optimized for video, but the whole web is moving towards a video mindset.
Instagram posts generate an average per-follower engagement rate of 4.21%, which is 58 times more engagement than Facebook and 120 times more than Twitter.
Contact us if you need support to start your instagram campaign.