Professional Speaker Web & Social Media Marketing

Social Media Marketing in the Mobile field

Why Mobile? Mobile is unavoidable — that much is clear.

Mobile is getting more and more important in social media. Over half of the population has a smartphone, and they are using their smartphones to search for products and services, and make purchases, often in the downtimes (while waiting for the metro, before boarding on a flight, and so on..)

Get in front of your customers by taking your business mobile.Social Media Marketing

Mobile is no more an option!

Some general tips:

  • Create valuable page content.

 

  • Choose your social networks.

 

  • Ask questions and include calls to action to boost the amount of feedback you receive and therefore the amount of exposure your content gets. Get engagement from your users. That’s why is also useless to buy followers, cause in such a case you get numbers but no engagement..

 

  • Post at the right time. If you post according to when your fans are active, then more users—especially those on mobile devices—will see your content and be driven to your page. That means: try not to post where people are potentially unactive (sleeping or at work.). but it can be useful to choose a time when – for example – people are waiting for the underground or relaxing (lunch break..) according to your ideal audience.

 

  • And post regularly: be consistent, whether that means blogging 10 times a day, three times a week or once a month. Important thing is to have a regular schedule. Avoid blogging 10 times in one day and then to be inactive for a whole month. Nowadays there are also lots of tools helping you in scheduling posting and sharing times.

Another important step is so.. knowing your target! And studying its habit.

Facebook IconFacebook is the number-one mobile social network. In fact, it was the number-two most-used mobile app overall for the second quarter of this year, second only to Google Maps, according to GlobalWebIndex.
Facebook no longer ranks content based on assumed preference. Instead, while stories with lots of positive feedback (likes, comments and shares) are re-prioritized near the top, the order is largely chronological. This means that any page content you publish should be valuable, not just interesting.

instagram iconInstagram has consistently been one of the most popular mobile apps over last 2 years, and there’s good reason for that. It’s easily integrated into Facebook, Twitter, Flickr and it provides users with the visual stimulation that Facebook and Twitter lack. It’s particularly important especially in places (as Dubai) where there is a mix of spoken languages. For an Italian, an Arab or an Indian person living Dubai, English should not be a problem, but an image can be more comfortable than reading a post in a language different from your mother tongue.

High-quality pictures are essential for Instagram success. The higher an image’s quality, the more attention it gets. And since you’re representing a brand, it’s even more imperative that you ensure that your photo content is of the highest quality possible. Use cutouts, overlays, etc., to make your content leap out from the page, but make sure everything is tasteful and aesthetically pleasing.

Use hashtags that describe what’s in the picture, not what the picture is about. Encourage your followers to use a particular hashtag that you can then monitor (and maybe even use for a promotion). Use popular hashtags that are searched for often.
Consider posting the picture with only one or two hashtags and then include any additional hashtags in a comment below.

Do not forget about videos.

Instagram videos are tough to produce, partially because of the mobile recording concept. Smartphones have yet to be truly optimized for video, but the whole web is moving towards a video mindset.

YouTube

For the same reason… be a YouTuber!

What is YouTube? Try to give a definition of YouTube.. just know YouTube is the second most used search engine! Almost 80% of the people in the Arab World use YouTube as their first search engine..

Coupon and voucher services have really picked up steam in the past few years. And with global platforms like Groupon or Living Social, or local one like Souq.com or Crazydeals.ae, these savings are moving past food and household items to incorporate services and luxuries. These companies have highly successful mobile apps, and leveraging their social aspects can really help your company with sales.

Professional Speaker Web & Social Media Marketing

Professional Speaker Web & Social Media

Beside being owner and founder of the network, Nico de Corato is also a Professional Speaker and contributor of many magazines (in UAE, US and Italy).

The professional speaking industry operates on two tracks: the celebrities, like Olympic medal winners or famous politicians, who can come in and immediately command top dollar because of their name recognition; and regular people, who have “built their clientele out over years of learning how to market themselves and provide good content.

Nico has strong expertise and more than 15 years experience in the following areas:

  • computer science
  • professional blogging
  • social media
  • web marketing & web communication
  • web & media in general (integration online vs offline for example)

Together with the speaking opportunities, we could also support your event/s by promoting on our social and web channels.

Public Speaking at the Nikon School Dubai

Picture courtesy of Roshan Salim, attending one of the lecture at the Nikon School. Nov 2016, Dubai.

Small Bio: A graduate in telecommunication engineering with >10 experience in computer science teaching, web and social media marketing and IT consultancy and strong communication and organizational skills. Owner and web-administrator at DubaiBlog – a network of websites and social pages, not only about Dubai – since 2009 I’m involved in managing websites and social media pages, both for the technical aspect and the content, becoming WordPress Specialist and expert in Social Media Marketing. I’m also lifeguard & heli rescue diver, desert runner, black belt kick boxing. Since 2015 I’m teacher at the Ca’ Foscari Challenge School (by Italian University of Venice, Ca’ Foscari) for a Master Executive. Professional speaker and freelance contributor of the following magazines: OutdoorUAE, Divers for the Environment, ArabAfroTrade, The Underwater Journal. Occasional cooperation with other magazines.

Some of mine public speaking

Public Speaking Dubai, UAE, Italy

Specialties: social media marketing, web communication, writing, teaching, public speaking.

Some video & references

Boat Show
https://www.youtube.com/watch?v=iC71bpQTTYM

reference: Daniel Birkhofer <daniel@outdooruae.com>

E-Commerce Show
https://www.youtube.com/watch?v=rBrD6bgN00Y

reference: Maddie Gibbs <Madelaine.Gibbs@terrapinn.com>

Middle East Com
https://www.youtube.com/watch?v=u3o_Zo2VIlI

reference:  Adam Thompson <Adam.Thompson@informa.com>

 

Nico de Corato is an EDA member and a regular article contributor to our quarterly magazine, ‘Divers for the Environment’ since June 2013. Nico is an avid blogger who recounts his own personal experiences and interests, and those of others he interviews for his personal blog, www.dubayblog.com.

Ally Landes <magazine@emiratesdiving.com>
Events Coordinator, Graphic Designer, Editor, Photographer, Videographer at the Emirates Diving Association

 

Nico de Corato, owner and founder of DubaiBlog Network FZ LLE, held several workshops and lectures at the Ca’ Foscari Challenge School concerning social media and communication. The lectures were addressed to the students attending Master GES (Gulf Enterprises Studies) – and Master IGAMI (Italian Global Approach to Management in India), A.Y. 2015-2016

prof. Marco Zolli <marcozolli@unive.it>
Professor at Ca’ Foscari Challenge School

Contact Nico de Corato for more information

Dubai Blog Network

Our network of websites and social networks

Websites directly owned, with language and main target

www.dubaiblog.it – ITALIAN people all over the word IP : 62.149.140.156

www.dubayblog.com – ENGLISH speakers all over the world IP : 62.149.142.79

www.dubayblog.ae – ARAB community IP: 168.1.75.14

www.dubaiblog.us – US audience IP: 107.180.5.7

www.abudhabiblog.it – ITALIAN people all over the word IP: 109.123.95.208

www.adudhabiblog.com – ENGLISH speakers all over the world IP:  119.81.66.234

www.abudhabiblog.ae – ARAB community IP: 206.190.149.169

www.maltablog.it – ITALIAN people all over the word IP : 62.149.142.164

www.dubayjobs.com – ENGLISH website IP : 62.149.142.127

www.tobetravelagent.com – ENGLISH audience IP : 62.149.142.12

www.freezonedubai.it – ITALIAN people all over the word IP: 107.182.234.232

www.freezonedubai.eu – ENGLISH / EUROPEAN audience IP: 209.95.39.178

www.freezonedubai.co.uk – ENGLISH / UK audience IP: 184.95.38.200

All the websites are hosted on different providers, in order to maximize the effect of a link building campaign also using just those websites. We have chance to guest posts also on other websites realized for our customers in different languages.

Web Ads Opportunity, Guest Post Service Dubai

Promote your brand on the web

Promote your brand with ads on our web and social channels with thousands of followers. Find out how you can engage with your audience or join your desired network in UAE and GCC and learn how to improve your visibility and brand awareness.

It’s not only an ad!

Online advertising is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. We do that thanks to our professional bloggers and a platform with thousands of followers and unique visitors.

Web Marketing WordPress Specialist Dubai

Start Your Web-Marketing Project

So now you need to create a social media marketing plan. That means every Tweet, reply, like and comment should all be guided by a plan and driving towards pre-determined goals.

A social media marketing plan is the summary of everything you plan to do and hope to achieve for your business using social networks. This plan should comprise an audit of where your accounts are today, goals for where you want them to be in the near future, and all the tools you want to use to get there. We do recommend to start from:

SEO Analysis of your website

A specific research customized to your site that digs pretty deep, search engine simulation (what a search engine would see if it were to crawl your site), a list of broken links, site structure, navigation crawlability, which pages and how many of them are being indexed, site recommendations. After that we are able to fix, according to your goal, the correct strategy to realize to reach your goals.

Contact us for more information